Batman v Superman, Making Money Despite Itself


Batman v Superman will have been out for over a week by the time this article posts, and I think it’s safe to say no other superhero movie has had as much hype surrounding it. Before it even came out there was so much back and forth between the camps of, it’s going to be awesome, and that it’s going to be blow, that the internet was buzzing with anticipation — even if everybody was just eager to hate on it.

Should you believe all the early reviews, it was going to be a bomb. Even after it came out there were a fair number of critics still trying hard to torpedo it, but none of that mattered. Batman v Superman went on to have the highest one-week grossing of any superhero movie to date, which frankly left a lot of the so-called experts scratching their heads.

The part I find most interesting is how the debate didn’t subside after the film’s debut, instead finding a second wind as millions of armchair critics took to social media. All the attention, positive or negative, generates a “Streisand effect,” of sorts. There are diehard Marvel fans going to see it just so they can bash it later. Fans previously on-the-fence are going just to see what all the hype is about. And finally you had those who merely want to see the two heroes fight, and that’s all in addition to the typical legion of superhero movie goers.

It’s funny how a movie that had so much going against it defied the odds, and is going gangbusters at the box-office. So what did Batman v Superman have going for it that the newest Fantastic Four didn’t? Both were slammed by the critics, both had huge holes in the plot, and both changed things where they wanted, granted FF had a lot more liberty taken with it than Batman v Superman. I guess everyone underestimated how many fans wanted to see Batman and Superman, throw down, or maybe the critics had it wrong.

I enjoyed the movie, despite all the things that I think DC missed the mark on. There were a lot of plot holes, and so much duct tape holding it together that a still wind could have blown the whole thing down, but it was still fun.

The elements I did enjoy were the acting, which wasn’t bad. I’m with the camp of fans who enjoyed Jesse Eisenberg as Lex Luthor, even if his version of the character is not like any we know from the comics. But the prize goes to Wonder Woman for stealing the show. I was against Gal Gadot as Wonder Woman at first, yet after seeing her performance I thought she did a good job, even if she still doesn’t look the part.

So, how could a poorly reviewed movie, so full of plot holes, be doing so good? Well, I don’t know really. I can’t put my finger on it; nothing stands out enough. In the end, I think a bunch of little things made this movie successful. It’s the fans, the action, Batman and Superman fighting, and Wonder Woman.

One bit of news circulating in response to this movie’s performance is that the Suicide Squad production team is reshooting some scenes. One of the many points of contention held by everyday fans is that Batman v Superman was too dry, being devoid of nearly any humor.  Suicide Squad should be able to make up for that in spades, and I think it’s going to be a far better movie.

If you haven’t seen Batman v Superman yet, and you’re a fan of DC comics or superhero movies, go see it. Sure, there might be some questionable moments, but you will most likely leave entertained despite them.

William Henry Dvorak
About William Henry Dvorak (87 Articles)
William Henry Dvorak has grown up around comics his whole life. He's worked in a comic book shop, owned a comic book shop and has been writing off and on his whole life. Over the years William has tried his hand at a number of different careers, from acting, to being a private detective, but always came back to his first love, comic books and writing. Starting in 2011 William got serious with his writing and founded Wicked Studios LLC, a sequential art and entertainment company and began work on his stories and novels.

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